McDonald’s Responds

Greater Than is passionately working alongside four SA animal protection groups who are encouraging McDonald’s SA to commit to cage-free eggs. Beauty without Cruelty SAUnited Front 4 Animals (UFA), Southern African Faith Communities’ Environment Institute (SAFCEI) and Compassion in World Farming launched an online petition on Change.org to bring cruel confinement of egg-laying hens to the public’s attention. Please show your support by signing the Change.org petition here: https://www.change.org/mcdonaldssacruelty

15 March 2016

McDONALD’S SA: REACTION TO U.S. AND CANADA ANNOUCEMENT TO FULLY
TRANSITION TO CAGE-FREE EGGS FOR ALL RESTAURANTS OVER THE NEXT 10 YEARS

McDonald’s South Africa is committed to providing all our customers with the highest quality food and we source our ingredients from reputable local and international suppliers.

We take note of the moves made by our USA and Canadian counterparts to fully transition to cage-free eggs for all restaurants over the next 10 years. We are currently exploring the viability of expanding McDonald’s cage-free policy to South Africa and we will complete our investigation within a year.

We source our farm fresh eggs directly from our own farms and suppliers, who meet McDonald’s stringent quality and food safety standards. Our customers can enjoy our egg offerings at all of our restaurants in South Africa confident that they meet the highest standards of safety.

For further information on this matter, please contact Tracey Miller on (011) 2362399

or Tracey.Miller@za.mcd.com

 

Sonia Mountford

Sonia Mountford lived as an expat in the Middle East for a number of years and enjoyed travelling and exposure to third and first world cultures. Her interest in food security began while visiting in Sri Lanka after floods and discovering the politics around Food Aid. As a co-founder of Grass Consumer Action and the only full time member, she spent four years researching the dysfunctional food system in South Africa, investigating, questioning and exposing misleading claims. Although her interests range from food politics to toxins in our food, including harmful ingredients in processed foods and Big Food influence; she soon came to realize that the most important part of the food journey begins on farms. For that reason she spends much of her time visiting farms, learning and talking about constraints and concerns in production methods with farmers. Passionate about nutritional food security she believes higher animal welfare farming practices are not only necessary for ethical reasons but also for human health. She is an ambassador for SOIL, BEES and healthy WATER. Mountford started EATegrity (eategrity.co.za) “Helping You Find Integrity in the Food Chain” in 2015. Her aim is create greater consumer awareness about the food chain and to encourage transparency in the South African food industry.

4 thoughts on “McDonald’s Responds

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  • March 20, 2016 at 4:11 pm
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    One understands that there are issues of viability concerned with the practicalities of changing their supply chain. There would need to be a lead-in period. It’s possible that McDonald’s wouldn’t be able, even if they tried, to source all their eggs from cage-free egg producers tomorrow. (Although, if they did indeed try to do so, I’m confident that the relevant industry would respond smartly.)
    So ‘viability’ is about practicalities. What is involved here, however, is a decision about principle. The decision of principle to go cage-free and disengage as soon as possible from the torture of millions of hens suffering in battery cages, can be taken overnight. It’ll take just one board meeting and McDonald’s can issue a statement of intent.
    Thereafter they can continue with their investigation which will determine how long the transition needs to take.
    Will the move to cage-free eggs affect the bottom-line? Probably – at least marginally. Will it affect the bottom-line seriously in the way that McDonald’s customers turning away from them, would do? No.

    Reply
  • March 22, 2016 at 4:14 pm
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    Once consumers of caged eggs realise how disease is controlled in these environments, through routine antibiotics and the effect it has on human health then more people will be calling for cage free. Consumers need to add their voice to campaigns such as these to send a very clear message to all producers of caged animal products that they don’t want cruel food that is also detrimental to their own health. The fact that these cages are even legal says so much about the implementation of South Africa’s Animal Protection Act too.

    Reply
  • March 22, 2016 at 4:18 pm
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    Cages are for ease of use which means less labour costs etc to increase profitability. Frank, one only needs to look at the profits that these corporations make from cruel food to ask what does ‘viable’ even mean.

    Reply

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