What is EATegrity about?

Making use of a multidisciplinary approach, EATegrity researches the complex nature of alternative and industrialised food systems and their impact on nutritional food security, public health, animal welfare, social justice, climate justice, environmental justice and food sovereignty to seek to support authentic solutions. 

Working with and integrating knowledge and methods from different disciplines from a global community of farmers, chefs, academics, retailers, activists, NGOs, journalists, health advocates, environmentalists, scientists, certifiers, researchers and consumers, EATegrity advocates for traceable transparency towards a more equitable and healthy food system.

 

How long has EATegrity been around?

After three years of researching the mainstream food system from the perspective of a consumer and realising that there was very little transparent information available to base an informed decision on, EATegrity was launched in 2015 “helping you find integrity in the food chain.”

Ignorance is not part of the problem, it is the problem in our food system. The brokenness of our food system depends on our not knowing much about it.

The forgotten stakeholder

EATegrity views the consumer as a critical enabler of the transformation of a broken food system and believes that growing an informed consumer voice will encourage meaningful change in our food system.

“Consumers are not passive bystanders of the food system – they knowingly or unknowingly express a point of view with their wallets every time they make a food purchase.”

Consumers far more easily and readily make the connection of their food choices to personal health and now more increasingly to animal welfare concerns. Unfortunately, they are still less aware and far less willing to see that their choices impact food insecurity as an issue of socioeconomic, political, cultural and environmental inequity and inequality. 

The wealth of academic material needs to filter down to the consumer and form part of the consumer education.

EATegrity works to make this knowledge more accessible and understandable to many types of consumers such as chefs, food citizens, mothers, school children and retailers because the broken food system is undermining the environment, animal welfare and health of all citizens in South Africa.